Design Thinking Market to Witness Robust Growth by 2034| Top Players
Design Thinking Market Overview
The Design Thinking market is gaining rapid traction as businesses increasingly adopt user-centric strategies to innovate and solve complex problems. Design Thinking—an iterative, non-linear process involving stages like empathize, define, ideate, prototype, and test—is no longer confined to product design; it has evolved into a transformative tool for business strategy, organizational culture, and digital innovation.
Design Thinking Market is projected to grow from USD 7.31 Billion in 2025 to USD 12.58 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 6.21% during the forecast period (2025 - 2034).
Digital transformation, customer experience enhancement, and innovation-led business models are major forces propelling the market forward. Both startups and large enterprises are leveraging Design Thinking to reduce development costs, shorten time-to-market, and better align products with customer needs.
Key Market Segments
1. By Component
Software PlatformsTools that support collaborative design, prototyping, and user research such as Miro, Figma, and InVision.
Services
Consulting ServicesDesign Thinking consultants assist businesses in implementing frameworks, redesigning processes, and facilitating workshops.
Training & EducationUniversities, e-learning platforms, and corporate trainers offer programs to foster Design Thinking skills.
2. By Application
Product Design & DevelopmentWidely used for conceptualizing new products and improving existing ones.
Customer Experience Management (CXM)Enhances customer satisfaction through journey mapping, persona creation, and UX improvements.
Business Strategy & TransformationHelps rethink business models, operations, and value propositions.
3. By Industry Vertical
HealthcareUsed to develop patient-centric solutions and improve service delivery.
Information TechnologyDrives agile development, UX/UI design, and innovation pipelines.
Retail & E-commerceEnhances user journeys and personalizes customer experiences.
Financial ServicesEnables user-friendly app designs and service innovation.
EducationTransforms curriculum development and student engagement strategies.
4. By Deployment Mode
On-Premise
Cloud-Based (dominant due to scalability and collaboration needs)
Industry Latest News
1. IBM Launches New AI-Driven Design Thinking Toolkit (2024)
IBM has introduced a next-gen Design Thinking toolkit integrated with generative AI to enhance brainstorming and ideation processes, accelerating product development for enterprise clients.
2. Adobe Acquires Uizard Technologies (2025)
In a strategic move, Adobe has acquired Uizard, a low-code platform for prototyping, to strengthen its position in the Design Thinking ecosystem and offer seamless UX workflows.
3. IDEO Partners with Coursera for Design Thinking Certification
IDEO, a pioneer in the field, has launched a new online certification course to democratize Design Thinking education for professionals worldwide.
4. SAP Rolls Out Design Thinking Labs Across Asia-Pacific
SAP is investing in Design Thinking innovation labs in Singapore, India, and Australia to help clients co-innovate solutions that meet dynamic market needs.
Key Companies in the Design Thinking Market
Several global players are shaping the Design Thinking landscape through innovations, acquisitions, and partnerships:
1. IDEO
The originator of modern Design Thinking, IDEO provides consulting, training, and toolkits for businesses worldwide.
2. IBM Design
IBM incorporates Design Thinking into its product development lifecycle, offering enterprise-level solutions and toolkits.
3. Accenture Interactive
Provides Design Thinking-based digital transformation services for Fortune 500 companies.
4. Adobe Systems
Offers creative and prototyping tools like Adobe XD and now expanding through acquisitions to enhance UX-centric platforms.
5. SAP
Integrates Design Thinking into its ERP and cloud platforms to enhance user experience and business outcomes.
6. Frog Design (Part of Capgemini Invent)
Known for creative innovation, Frog blends Design Thinking with technology for impactful customer experiences.
7. MURAL & Miro
These platforms support remote and hybrid teams in conducting Design Thinking workshops, ideation, and collaboration.